Why in all that is donut holey is Dunkin' Donuts hiring Rachel Ray as a spokesperson? Dunkin' Donuts doesn't need any celebrity endorsements, it's whole appeal is being the food of the working stiff, and how does having the omni-present Ray hawking munchkins help anyone? She is more over-exposed than Emeril (she's on the boxes of Ritz and Triscuits in my pantry for some reason) and she, you know, cooks! Isn't the point of going to Dunkin' that I don't have to make my own food, or even my own coffee? Her whole message is how easy it is to cook! So unless the hook will be DIY recipes that have Dunkin' pastries as a main ingredient, I don't quite see the allure of bringing her on-board.
Thursday, March 8, 2007
Why is Dunkin' Hiring Rachel Ray
Why in all that is donut holey is Dunkin' Donuts hiring Rachel Ray as a spokesperson? Dunkin' Donuts doesn't need any celebrity endorsements, it's whole appeal is being the food of the working stiff, and how does having the omni-present Ray hawking munchkins help anyone? She is more over-exposed than Emeril (she's on the boxes of Ritz and Triscuits in my pantry for some reason) and she, you know, cooks! Isn't the point of going to Dunkin' that I don't have to make my own food, or even my own coffee? Her whole message is how easy it is to cook! So unless the hook will be DIY recipes that have Dunkin' pastries as a main ingredient, I don't quite see the allure of bringing her on-board.
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