Thursday, March 1, 2007

Dunkin' Devotion


This Boston Phoenix article delves into the unique connection between New Englanders and their favorite purveyor of coffee and pastries. Since I moved to the Boston area I have always been a huge fan of Dunkin' Donuts, both from the consumer experience (their stuff tastes good), as well as admiration for the way they do business. I even did my major paper for my MBA on the threat of Starbucks and Krispy Kreme to their dominance. One thing they do mention in the article is that they do switch up their menu depending on locations of their franchises. And although I have seen them on the streets of Rome and the subways of Barcelona, it was only on a recent visit to Puerto Rico that I noticed a difference in their menu, when I treated my family to a pineapple, a guava and a quesito donut on our outing to Fajardo.

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